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PhotoMint — Photography Business | Photography Marketing — Page 3

PBH_6_Steps_to_Running_a_Super_Successful_Print_Sale

With the holidays upon us, now is the perfect time to offer your clients a special deal while earning some extra holiday cash for yourself. We have been offering a 2-1 print sale for our clients every November, and once we figured out how to make it work, we've had great success with it and I wanted to share it with you. We typically do anywhere from $3,000-5,000 in print sales during this once a year promotion, and it's so easy to do.

We had tried this type of a promotion in the past without much success; we found the difference is in how you promote it. Don't worry about bothering your clients with too many emails, because most orders come in on the last day of the sale, after we send out a final email reminder to get their orders in. Here's how you can do it:

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Looking for some awesome Black Friday deals? You got it!

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This week's article comes  from Melanie Shields, a wedding and portrait photographer from Ottawa, Canada. After graduating from Algonquin College’s Photography Program in 2003 she worked in fashion publications but found her true passion in wedding photography. She  photographs 25 weddings a year and countless portrait sessions. Her work has been featured on Weddingbells.ca, Ottawa Wedding Magazine and other  publications.

Group buying sites became increasingly popular about two years ago and started multiplying rapidly making the allure of quick money and promise of new paying customers who want your service appealing to small and large businesses. They guarantee paying customers who have purchased your gift voucher, but here is why this doesn't work for photographers. Although it may have seemed like a good idea when group buying sites such as Groupon, LivingSocial, TeamBuy and  Dealfind just to name a few, came along to promote your business I feel the photography industry has realized how it is hurting our trade.

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As photographers, it's our job to sell our services and convince clients that our artistic abilities and products have a value worth paying a premium for. It's important in creating a strong brand based on value, instead of a brand that is perceived to be “cheap.” How do we do that? How can we create the message of value for our services?

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This week's article comes to us from G.E. Masana is a NYC based wedding photographer and author of “Advertise and Sell Your Wedding Photography” published by Marathon Press. His roster of clients have spanned from the Beauty Editor of ELLE to actors, cinematographers, and even a NYC art gallery owner. He was previously was on “The List” of contributing photographers for Martha Stewart Weddings. NYC Wedding Photographer.

“I'm starting a wedding photography business. How do I get my name out there?” Should I be on WeddingThingy.com or is WhatKindOfWeddingWasThatAnyway.com better? Should I do bridal shows or not? What kind of business cards should I use? What should I say? Should I take out an ad or…?”

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