Photography Business

This week's article comes  from Melanie Shields, a wedding and portrait photographer from Ottawa, Canada. After graduating from Algonquin College’s Photography Program in 2003 she worked in fashion publications but found her true passion in wedding photography. She  photographs 25 weddings a year and countless portrait sessions. Her work has been featured on, Ottawa Wedding Magazine and other  publications.

Group buying sites became increasingly popular about two years ago and started multiplying rapidly making the allure of quick money and promise of new paying customers who want your service appealing to small and large businesses. They guarantee paying customers who have purchased your gift voucher, but here is why this doesn't work for photographers. Although it may have seemed like a good idea when group buying sites such as Groupon, LivingSocial, TeamBuy and  Dealfind just to name a few, came along to promote your business I feel the photography industry has realized how it is hurting our trade.


As photographers, it's our job to sell our services and convince clients that our artistic abilities and products have a value worth paying a premium for. It's important in creating a strong brand based on value, instead of a brand that is perceived to be “cheap.” How do we do that? How can we create the message of value for our services?


This week's article comes to us from G.E. Masana is a NYC based wedding photographer and author of “Advertise and Sell Your Wedding Photography” published by Marathon Press. His roster of clients have spanned from the Beauty Editor of ELLE to actors, cinematographers, and even a NYC art gallery owner. He was previously was on “The List” of contributing photographers for Martha Stewart Weddings. NYC Wedding Photographer.

“I'm starting a wedding photography business. How do I get my name out there?” Should I be on or is better? Should I do bridal shows or not? What kind of business cards should I use? What should I say? Should I take out an ad or…?”


Besides PhotoMint, there are a few more blogs you might want to add to your weekly reading list. These are my favorites and the ones I think you will enjoy as well. If you don’t have time to read business books regularly, reading short articles on photography business related blogs is a great way to keep up to date with new techniques, tips and tricks. With the slower season upon us, there is no better time to start educating yourself about photography business tips and tricks.

1)    The Modern Tog

The Modern Tog by Jamie Swanson takes the number one spot because this blog is filled with excellent business advice that helps photographers build a better business, find greater success with marketing strategies and earn more money. Its hype free, good stuff. If you read this blog regularly, your business will certainly benefit.


This week we welcome back guest blogger Matteo Cuzzola from Milan. Matteo travels all over Europe to photograph weddings, and developed an efficient photography workflow system. He shares his system with PhotoMint readers, and I think you’ll enjoy the simplicity and ease of workflow. Here’s a bit more about Matteo:

If you like stories in pictures, travelling and food, we’re going to be good friends. I am an enthusiastic photographer since childhood and I have the privilege of documenting the most important moments in people’s lives. To see Matteo’s work, visit his website: Matteo Cuzzola.

Photography Workflow for Wedding Photographers

Implementing a consistent photography workflow for a professional photographer is an important part of organizing the job.

Only in a structured way can all phases of work be efficient and safe. The working essential parameters for a wedding photographer, but not limited to weddings, are the following:

– Efficiency (time and resources savings)
– Quality
– Effectiveness (goals)
– Backups
– Minimum downtime

Once we understand how to implement a backup and a consistent and efficient workflow, we can ensure a high quality product for our clients.

The workflow that respects the prerogatives of a professional photographer must cover all phases of work:  READ MORE