I‘ve been getting a lot of questions and interest in the lead tracking and follow up system for photographers, so I’ve put together a video to explain the process a bit more. This pretty much covers the blog post a few weeks back that talks about the lead tracking system, so if you want to see a video about that strategy, this is for you. This system works great for both portrait studios as well as wedding photographers. It’s all about keeping yourself organized with your client leads so you can book more clients.
Photography Marketing & Sales
This is a collection of some of our very best tips for wedding marketing, business strategy and adding more profit to your business.
- Several years ago we discontinued paper proofs with wedding packages. Since the packages do include digital files, clients don’t need both. This saves us 10-15k annually and at least a couple of trees.
Easter is just around the corner and this is a great time of year to make some extra money running some holiday themed mini-sessions. Here’s some tips to get you started.
Mini-sessions are basically a taster of what you would normally offer in a full-blown session. They are designed to be quick and easy, with less time, less work and a lower cost for the client.
You know by now that networking is important right? It’s one of the best ways the best way to start your photography marketing, period. In the following video, I share the story of how a single networking event (and my first actually) led to our studio landing the job to photograph a major baseball player’s wedding. And that wedding led to us photographing another major baseball player’s wedding. Plus a bunch of other weddings actually.
Networking is the foundation of vendor relationships. It’s where you have the opportunity to meet and mingle, get to know people outside the hectic event day. Networking can be very powerful when done right. It’s why I want you to network for your own business. Attend events, talk to strangers and then follow up. So many great things are in store for your business, but YOU have to get out there and make it happen.
This is the story of how we made it happen-how we launched our wedding photography business. And how networking led to us meeting one of our favorite people in the industry who became one of our biggest fans and supporters. It completely changed the course of our career.
I promised another video soon, here it is. If you enjoy this video, I would LOVE for you to share it. I need that kind of positive reinforcement to keep doing more videos!
If you feel that your business would benefit from more bookings I encourage you to check out my latest ebook, Get Connected: How to Build Relationships to Drive Your Business. It’s only $29 right now, it’s a-step by-step guide to creating powerful vendor relationships that will lead directly to more bookings for your photography business. It’s packed with stories, case studies, examples, tips and as much goodness as I could pack in to 160 pages. From the feedback I’ve gotten, people who bought the guide last week have ALREADY gotten leads from implementing some of the strategies right away.
Last year was not easy for you, businesswise. I know you’d like to do things differently this year. A fresh start, a new path. And the timing—now—couldn’t be better, right?
Running a photography business is hard work. It was supposed to be easy; what is it they say about doing what you love? The money will follow? Not quite. No one tells you how hard it’s going to be. You’ve got a great product and not enough clients.
