Photography Business: Top 10 Posts of 2012
Can you believe it's almost 2013? 2012 has been a great year for PhotoMint, and we've published some fantastic posts this year. Here's roundup of my favorite photography business posts from 2012. Topics range from marketing, contracts, client consultations, pricing, second shooting, networking, and sales. Every post is filled with time saving tips and tricks you can use in 2013 to ramp up your photography business and have a great year.
Client consultations are key to booking clients. Learn some of the best tips and tricks for awesome client consultations and increase your booking rate in 2013. Worried about meeting in in a cafe? No problem! Learn how to do it like a pro no matter where you meet your clients.
Don't spin your wheels making these costly mistakes with your time. Learn to run your business efficiently so you can shoot more and make more money. Just a few of these tips could save you hours upon hours of time that could be spent with your family, or reinvested back into profitable activities.
If you are trying to decide between offering a la carte and package pricing, read up on the pros and cons of each so you can make a fully informed decision for yourself. Which one is better for you? It depends on a number of factors.
If you are ready to grow your business, you need to understand these 3 principals to increasing your income. Sales don't just happen. You have to create the right environment. That includes educating your clients about products and services so they have the opportunity to buy, creating a sales environment and using tools that help make the sale.
Looking to break into the wedding photography business as a second shooter? It's a tried and true path, and offers financial benefits as well as educational opportunities. Learn how to be a great second shooter and you can book jobs for almost every weekend next summer.
If you are ready to start marketing your services there are plenty of free marketing tactics that are very effective. Why spend tons of money on tactics that don't even work? When it comes to marketing, there are not many quick fix strategies. Marketing takes time to work. Learn which strategies you can do right now to improve your business next year.
Want to know about what led to the birth of PhotoMint and why I almost didn't start it? This was the most popular post of 2012 and led to a major project that you'll be hearing about in early 2013. I'm not ready to spill the beans just yet, but just know that it's something I'm very excited about. And to think it all started with this post!
Having a solid contract in place is essential for photographers. Everything is fine, until there is a problem. That's when you need a contract, to spell out how problems will be handled. It's much easier to agree on things in writing before a problem occurs.
Getting client meetings is the key to bookings. The more client meetings you can schedule, the more likely you are to increase your number of bookings. So what can you do to ensure more client meetings? Read this post for some great tips, and you'll be well on your way to a more fully booked 2013.
Networking with other photographers is an under-underutilized strategy that more photographers should take advantage of. Why? Agreement to pass leads on when you are already booked can lead to better bookings for both photographers. It's a win-win. Watch the video to learn about one of the best weddings I've ever photographed, because another photographer recommended me when he was booked.
This is a collection of my favorite marketing and money saving tips for photographers. Learn from my most successful strategies as well as my biggest mistakes. Like the single change I made to save over $10,000 per year? Not to be missed!
I hope you enjoy this collection of the best of PhotoMint from 2012. And here's to a fabulous year ahead of us!