Big Announcement: My Long Awaited Project is Finally Ready to Share!

Photography Business Secrets coverI am super excited to announce my newest book, Photography Business Secrets, The Savvy Photographer's Guide to Sales, Marketing and More. This is something I have been working on for many months, and I can't wait to share it with you.

To celebrate, I am offering a complimentary copy of Get Connected: Build Relationships to Drive Your Business + bonuses for you if you pre-order the book, which will be available in less than a month.

I have put my heart and soul into this project, and it is filled with everything you need to know to get your business on the path to success. It's a guide to running a successful photo business, and represents everything I know to build an amazing business from the ground up, including my most successful strategies and my biggest failures. In order to round out the knowledge, I interviewed many other successful photographers and got their real, honest advice on what works and what doesn’t.

Sweet Deal

The book is available for pre-orders through the second week of March, at nearly 50% off. If you pre-order the book, I will send you a free copy of the ebook Get Connected: Build Relationships to Drive Your Business + bonuses,which sells for $49. So for less than $19, you are getting almost $85 worth of my very best knowledge and strategies for booking weddings and running a very successful photography business. Pretty sweet deal, right? This offer is only available during pre-orders.


To get your complimentary copy of “Get Connected” go to Amazon and pre-order Photography Business Secrets, The Savvy Photographer's Guide to Sales, Marketing and More. Just send me a copy or screenshot of your receipt ( and I will send you a link to download your complimentary goodies. Super simple, and by pre-ordering you are doing me a HUGE favor. So thank you!

Why Pre-Orders are Important

Pre-orders (along with reviews) are really important for a book launch in the publishing world. It lets Amazon know that people are interested in this book, and they will give it more prominence and promotion, which of course increases sales. By pre-ordering (and later posting an honest review), you are helping me in a big way.

I really want to get this book into the hands of as many people as possible. It's something I'm very proud of, and I truly believe that this book can make a positive difference in the lives of thousands of photographers. I've never had the opportunity to make such an impact on so many people, and it's one of the most important things I've ever done.

wiley preorder promotion

Highlights from Photography Business Secrets:

  •  Learn what you can expect to earn as a full time photographer, based on real salary information
  • Figure out what niche to specialize in, and how to find clients in your market
  • Developing a portfolio and a unique style
  • How to develop your brand and what common mistakes to avoid
  • Understand the different types of marketing and how to know what will work for you
  • Dealing with customer service issues
  • How to set up your business to maximize your time and automate time sucking tasks  so you have more time behind the camera
  • How to develop tools that will increase your overall sales averages

Ready? Go grab your copy of Photography Business Secrets, The Savvy Photographer's Guide to Sales, Marketing and More.

{ 7 comments… read them below or add one }

Denver Boudoir Photography | Brooke Summer March 16, 2013 at 10:48 pm

Yay!!! This is so exciting, congratulations! I have to echo another comment… I never read paper anymore lol! Bad Brooke… but seriously, I bought an early version of one of Lawrence Chan’s books and it sits on my shelf, lonely. 😉 Congratulations!!


Lara White February 21, 2013 at 12:01 pm

Thanks everyone, I really appreciate the support!!! Yes, amazon will be coming out with an ebook version very shortly!


Catherine February 21, 2013 at 10:28 am

JUST pre ordered your book (so excited!) but I already own your “Get connected” ebook. Should I still send you a receipt if there are any additional items you are giving away? Thanks in advance, catherine


Ron Q February 20, 2013 at 3:44 pm

Hi Lara, I agree with Gena, would you be coming up with an ebook version? or does Amazon will? Thanks.


Gena D February 20, 2013 at 3:13 am

Hey Lara! congrats on your new book -wow!!! Listen will this book be available as an ebook at all? Already have you Get connected (thank you – great resource) and would love the new one, but know that shipping charges via Amazon to South Africa are crazy expensive.


Becky February 19, 2013 at 5:08 pm

Hi Lara – I just pre-ordered the book. We (my SIL and I work together) got “Get Connected” and “Get Published” when they first came out and agreed then that *anything* you write, we’ll get, both as a way to say thanks for that book, and because we trust you, your motives, and your advice. Can’t wait to read it. Thanks so much.


Lara White February 19, 2013 at 7:04 pm

Becky, I really appreciate that! I really try to put everything I possibly can into the materials, because I know that the path to a sustainable business can be a rough road, and photographers need all the help they can get!


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