Meta-What? How Your Photography Website Introduces Itself

Have you heard the term meta description? Basically, the meta description is how your website introduces itself to new visitors. Let me explain.

When you are looking for a service or a particular company online, you start by tying the name of the service or the company into your preferred search engine like Google. Once you get those results, each website introduces itself via a snippet of text called the meta description. These are the first couple of lines of text that come up under each listing on Google, Bing, etc.

So for example, if you google PhotoMint, the first result that comes up is our website, and right underneath the link is a couple of sentences about our company. That text is called the meta description. It's what the search bots pull up to let searchers know what a website is all about.

The meta descriptions are very important because it's a key decision factor for the searcher ( a human) to determine which link they are going to click on. Basically, the meta description is how your website or blog introduces itself online. If a searcher likes what the read, they will click on that link to see more.

PhotoMint's meta description

When someone searches online for PhotoMint, this is the description they'll find. It's if not what they are looking for, they won't click.

The more compelling your meta description is, the more likely visitors are to click on your link and visit your site. So take a few moments and write a proper meta description. If you have a wordpress blog, you can easily create and insert a custom meta description for each page, or even each post. Just scroll below the page or post and you will find the prompt for the meta description.

If you don't customize the meta description, you are leaving it to chance. I encourage you to google the name of your business right now and see what description comes up. If that doesn’t accurately describe who you are and what you are all about, you might want to rewrite a proper introduction. Let the world know who you are. Now go get it done!


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Dan March 13, 2012 at 10:25 am

It seems as though this is changing – for example, Google seems to ignore my meta description completely and displays content from my homepage instead…there’s more about it here:

http://www.seomarketwatch.com/is-google-changing-it%E2%80%99s-rules-on-serp-descriptions

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Lara White March 13, 2012 at 10:35 am

that is a very interesting development Dan, thanks for pointing that out. I guess we gotta watch out for google changes just like we watch for Facebook changes!

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