With 2012 literally right around the corner, it's time to think about your goals for your business next year. What do you want to accomplish? What do you need to achieve in order to make the coming year work for you?
For most photographers, the key to a successful year is quite simple: booking more business. We got through 2011 in one piece, but can you afford another year just like it? Another year of scrimping by, of hoping and praying that you'll book enough business to get through the year. Let's not do that again.
I know what you are thinking. If only you knew what marketing strategies would work, without guessing, without wasting money on ads that do nothing, your business would be rockin'. Good marketing: it's the missing ingredient that separates a thriving business from a floundering one. And I'm not even talking about good photography versus mediocre photography. Just business. Just earning a profit so you can keep doing what you love to do.
If you stay focused on marketing this winter, you will reap the rewards in the spring. Make the commitment to yourself, to your business.
Ok, so you are on board with me. You are ready to market your heart out in 2012. Good. Now…how to do it?
What types of marketing strategies should you implement this winter that will lead to booking more business, more brides? What type of marketing is actually going to work for you and not be a complete bust? Should you roll the dice on a magazine ad? Should you sign up for a big bridal show next month? Should you start doing Google ad words?
If only you had a plan you could follow, a roadmap to getting the kind of business you want in 2012. Well I've actually written that roadmap for you. I'm going to be releasing it early next month, and it's going to be awesome for your business. It's the secret sauce your business needs to book more brides, earn more profit and stay focused on what you love.
The key to wedding marketing is all about building relationships with vendors. Getting on those referral lists. Developing partnerships that will bring you business month after month.
Where to start? It all begins with networking. Get out there and meet people in your industry. Fellow photographers, facilities coordinators, planners, florists other other wedding professionals. That's where to begin. We'll be talking about this type of marketing all January, so prepare to learn a lot. Prepare to learn how to network, how to build relationships, how to get on referral lists. Prepare to book more business in 2012!