Wedding Albums-5 Tips for Selling Them and Adding Profit to Your Bottom Line

Wedding albums are a great way to add profit to your studio.

In any business there are 3 things you can do to increase your profits. You can raise your prices or you can make your packages smaller (thereby cutting your costs) but the only thing you accomplish with those 2 tricks is making your competitor look better. Your third alternative is to think outside the box.


Offer your clients something that goes above and beyond anything they’ve seen from any of your competitors and you can write your own price tag. Get creative with your wedding albums and watch your profits soar.

Set the Stage

If your standard package includes a wedding album with 20 photos, make sure the sample albums you show your clients have 40 or 60 or even 100 images. The bigger the better and make sure those pictures are some of your best work. Get your clients thinking about that larger album from the very first meeting.

Use Your Space

Schedule the viewing session for your office. Clients will sometimes take months to make a decision if you let them take everything home. Plus, you want them to make a decision while the excitement from the wedding is still fresh in their mind. By hosting the album viewing session in your studio, you can control the process and create an environment to allow the client to really enjoy your presentation and get emotionally bonded to your images and the album design.

If you can, use projection in order to make a big impact. We have always had success with in studio album design sessions. We offer wine or champagne and set the stage for a fantastic experience for the clients where they are going to fall in love with their album design.

Streamline the Process

The quicker you can get the bride into your office to decide on her package the better chance you’ll have of upselling the album. Streamline the process and use a good online software package that let’s you edit the album on the fly. We like Project Workroom because it’s packed with a ton of features like multiple album layouts, multiple project control, client commenting and interface and project tracking that helps you keep the whole process organized and moving forward.

Album Pre-Design

Here’s where your expertise comes in. The bride is going to pick photos based on how she looks or who’s in the picture. And when you put together her hodge-podge of selections into an album it’s going to look like a…hodge-podge of pictures.

You’re the expert. You design albums every week. You’re also the artist. You know which images are the standouts of the day. Before your bride comes in for the viewing, put together a digital album that tells the story of her wedding day with all the special little moments she’s already forgotten. Showcase your expertise and how that gorgeous shot of the shoes is an important part of the story. Chances are, no matter how large that album is, she’ll be so pleased with your presentation she won’t even bother putting together her own. After all, she’s likely never done this, before, so by giving her a draft to work with, the process will be much easier. You can also highlight how great the album can look with showing additional pages and images beyond the initial package. You’ll need to plant the seeds for an album upgrade, but many brides have a hard time narrowing down the images, so why not show what’s possible? Want more? Read pre-designing albums and album pre-design steps to manage client expectations.

Be flexible with Pricing

Offer special discounts for multiple (duplicate) album purchases, offer an extra page with upgrades, offer an extra print, arrange a payment plan for large purchases, etc.  By offering some type of bonus for an additional purchase, it creates an incentive to buy.

Sell the Experience

The wedding day is one of the most emotionally charged, memorable days that couple will ever experience. The bride, especially, is more concerned about preserving the memories than she is about how many pages are in her album or how much it costs in the end. Put together an album that recaptures the emotions and feelings of her wedding day and talk about the experience, not the price.


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{ 3 comments… read them below or add one }

Hawaii Amanda January 1, 2016 at 1:27 pm

Thanks for the tips!
We will begin selling albums soon so these are great for us!

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Lara White June 4, 2012 at 7:35 pm

Tanya,

You are absolutely right. We have been selling extra album pages and multi-volume albums for years by using pre-design methods. It’s INCREDIBLY successful once you get a process down and work out the kinks. You do need to properly educate your clients beforehand, so you aren’t springing a major purchase on them at the last minute, and instead you have educated them on options and help them create something they will love.

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Tanya Malott March 25, 2012 at 10:23 am

Did you know that Gary Fong built his enormously successful business on this principle? When he ran storybook weddings, he would have a 3 volume client album designed WITHIN A WEEK after a wedding. And what do you think happens when bride sees three volumes of her wedding? Even if she only paid for one, or none?

That’s right, she wants it all! It is a heck of a lot easier to sell a book she can see, that to sell the idea that x number of pages at y price per page is something she really wants. And oh, she has to pick the best 100 images out of 3000! Once a bride sees 300 pictures across 3 books, do you know how hard it is for her to cut images and pages out?

I know Gary was right on track, because I have been on the wrong track for ages. I give clients too much, too many pictures, and in the end, they are paralysed and order nothing for years. Worse, I give them a slide show, and they are happy with that, and just postpone the album indefinitely, or at least until the first child is born. I have started taking the initiative, and creating the books that I want to create.

I’ll tell you a brilliant idea for marketing….Showit albums! If you could make really great albums as fast as you could make a Showit slideshow you could probably double your income on a wedding. I honestly think most brides would rather have a decent book fast, than a fancy book that took forever. (Not all clients, but certainly most clients).

If you could pop out two or three for the vendors at the same time, what would that do for your business?

Shoot to burn photographers are insane. They just leave money on the table in my opinion.

I predict more and more smart people are going to start businesses to help photographers turn out albums faster. I think there will be a lot of future in this, in spite of digital everything and photos on line in an instant.

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