marketing tips

Today's guest post comes from Melanie Shields, and she shares why she thinks  every wedding should have a complimentary engagement session.

Prior to 2008 I didn't offer a complimentary engagement session.  I still remember the date I decided all wedding packages would now include engagement sessions and it was October 6th, 2007.

Once during the bride’s preparations I said, “let’s see your big smile,” she turned to me with a disgusted look on her face and remarked, “we don’t smile.” I think I’m still in shock! I realized I was doing a disservice to my clients by not knowing their needs. I didn't know how they liked to be photographed, poses that worked for them, in this case how they smiled even and what they were truly looking for in their wedding day photographs.

Here are a few reasons why you should consider including complimentary engagement sessions if you don’t already.

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