photo business

Getting Organized Gets You More ClientsI‘ve been getting a lot of questions and interest in the lead tracking and follow up system for photographers, so I've put together a video to explain the process a bit more. This pretty much covers the blog post a few weeks back that talks about the lead tracking system, so if you want to see a video about that strategy, this is for you. This system works great for both portrait studios as well as wedding photographers. It's all about keeping yourself organized with your client leads so you can book more clients.

It is said that we live in a very litigious society. This means that, on any given day, just about anyone can be sued for anything. It may not be fair, but that's just the way it is.

As a photographer, you should take steps to minimize your legal exposure. This will prevent Murphy's law – if anything can go wrong, it will – from taking over your professional life. After all, you'd rather spend your work days running your business, not in small claims court, right?

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55 Smart Web Ideas for PhotographersI‘ve just finished reading 55 Smart Web Ideas for Photographers by Zach Prez and Wendy Roe. If you haven’t heard of these two before, let me introduce them to you.

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Marketing Secret WeaponWhen it comes to marketing, what is your secret weapon that gets you dozens of new weddings each year? Ponder this concept for a moment. What's really working for your business? Hmm. Not sure huh? OK, well I tell you what. I'm going to introduce you to one of the secret weapons in our vault of high performing photography marketing tactics. And it's not advertising in the traditional sense.

Photography Marketing = Sample Albums

 

Sample albums are a VERY effective part of our strategy. We create these for many of our best weddings and all the vendors we would like to get more referrals from. I'm going to explain our process in detail.

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Your photo business is made up of distinct and unique parts. Sales is different from marketing. Marketing is different from business development. What's the difference, and how does this relate to your photography business?

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