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photography marketing — PhotoMint — Page 2

photography marketing

Today I'd like to introduce Christina Gressianu, this week's guest blogger. Christina is an award-winning photographer, whose work can be seen in publications such as The Knot.  Her success required a merging of photography skills with brand-building expertise, honed in the world of New York City ad agencies. Christina is also the author of Zap the Gap, a guide to building a brand the closes the gap between your business and the hearts of your customers. PhotoMint readers, please give Christina a warm welcome by sharing your thoughts in the comments below.

Photography for me is one part about making the best work I can, and the other part about getting it as visible as possible. Once I started being in business as a photographer, a third part entered the mix… the part called making money. So I make great work, get as many eyeballs on it as I can and convert those eyeballs into paying clients. The Internet is beautiful for the eyeballs part.

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If you are looking to beef up your business know-how but don’t want to drop hundreds (thousands) on a workshop, there is the tried and true path of books.

Here are PhotoMint's current top recommendations for business books. These are books that I can credit with guiding my photography business towards the path of success, and personally recommend to you.
 
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Getting Organized Gets You More ClientsI‘ve been getting a lot of questions and interest in the lead tracking and follow up system for photographers, so I've put together a video to explain the process a bit more. This pretty much covers the blog post a few weeks back that talks about the lead tracking system, so if you want to see a video about that strategy, this is for you. This system works great for both portrait studios as well as wedding photographers. It's all about keeping yourself organized with your client leads so you can book more clients.

8 Killer Marketing & Strategy TipsThis is a collection of some of our very best tips for wedding marketing, business strategy and adding more profit to your business.

  •  Several years ago we discontinued paper proofs with wedding packages. Since the packages do include digital files, clients don’t need both. This saves us 10-15k annually and at least a couple of trees.

cover of "get Connected"Just a quick  reminder today that your 40% discount on our brand new ebook, Get Connected: Build Relationships to Drive Your Business, ends in just a couple of days. If you have been thinking about checking out the latest material from PhotoMint (written by yours truly) then now is the time to pick it up at this price. The feedback on this has been amazing, and in fact photographers are getting leads almost immediately from putting the tips into action. Here's a few comments:

“I have already started networking with the newest vendors here in my area. They are sending me leads from the first day I met with them.”

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