photography marketing tips

This week's article comes  from Melanie Shields, a wedding and portrait photographer from Ottawa, Canada. After graduating from Algonquin College’s Photography Program in 2003 she worked in fashion publications but found her true passion in wedding photography. She  photographs 25 weddings a year and countless portrait sessions. Her work has been featured on Weddingbells.ca, Ottawa Wedding Magazine and other  publications.

Group buying sites became increasingly popular about two years ago and started multiplying rapidly making the allure of quick money and promise of new paying customers who want your service appealing to small and large businesses. They guarantee paying customers who have purchased your gift voucher, but here is why this doesn't work for photographers. Although it may have seemed like a good idea when group buying sites such as Groupon, LivingSocial, TeamBuy and  Dealfind just to name a few, came along to promote your business I feel the photography industry has realized how it is hurting our trade.

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If you have been on a never-ending search to find the perfect photography marketing method that is actually going to work this time, read on to learn how we book 75% of our weddings. If you have struggled with marketing, spent money on ads that were a total flop and you NEED to start making money soon, read on.

One of the most common questions I get from photographers is how to get more bookings. It's a common problem that we all have to deal with. Brides don’t just walk through the door every day, checks in hand. With wedding season firmly behind us, we are staring down slow season (AKA “broke” season and “low-on-cash” season) and trying to figure out what to do with our time and how to finally get ahead this year. You know you need to do something about sales and marketing. But what, exactly? Get more bookings! Yes, the end result you are looking for is more bookings, but how-now THAT'S the question.

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Photomint's Best HitsThis post is a round-up of some of the best articles we've posted this year at PhotoMint. If you are looking for ideas on photography marketing, how to start your business, production tips etc. I've got the best of the best for you, so check out what You might have missed:

Photography Marketing

Keep Your Blog Fresh During Slow Season

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