Pinterest for photographers

Today I'd like to introduce Christina Gressianu, this week's guest blogger. Christina is an award-winning photographer, whose work can be seen in publications such as The Knot.  Her success required a merging of photography skills with brand-building expertise, honed in the world of New York City ad agencies. Christina is also the author of Zap the Gap, a guide to building a brand the closes the gap between your business and the hearts of your customers. PhotoMint readers, please give Christina a warm welcome by sharing your thoughts in the comments below.

Photography for me is one part about making the best work I can, and the other part about getting it as visible as possible. Once I started being in business as a photographer, a third part entered the mix… the part called making money. So I make great work, get as many eyeballs on it as I can and convert those eyeballs into paying clients. The Internet is beautiful for the eyeballs part.

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Marketing with PinterestWouldn't it be great if you could just concentrate on photography without worrying about the business side of things? It would. However, there are various things that must be taken care of in order to keep your photography business afloat –

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