referral lists

This is a short except from my upcoming book Get Connected: Build Relationships to Drive Your Business which launches Wednesday, February 15th.

Getting onto the referral list of a local venue or planner can be great for your business. It means that many of the brides booking weddings with that venue or vendor will see your name on a list of trusted wedding professionals. It increases not only your reach, but also your reputation. Most importantly, it shows a bride that you are trusted to do quality work.

But how do you get on a referral list? It depends. Sometimes the stars align, and you find yourself on a venue's referral list with little to no effort. Mostly, though, it takes some work on your part and a lot of patience to get your company on a referral list.

READ MORE

Case Study: Referral ListsA lot of photographers ask me how to book weddings. It's one of the top problems faced by most wedding photographers. Photography marketing tends to be a big black hole that sucks up money without giving much of anything back.

Where does our business come from? Today I'm going to share with you a story about how we get bookings and clients for the amazing weddings we are so fortunate to be able to document. First, I have to let you in on a little secret. Most of our wedding business comes from venue referrals. 75% to be exact. Interested? I bet. Read on for the juicy details.

READ MORE