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PhotoMint — Photography Business | Photography Marketing — Page 2

How to Get the Most Out of WPPI

By Lara White

Can you believe WPPI is almost here? I am sad to have had to cancel my appearance, due to some unexpected medical issues, but I'm sure you'll have a great time regardless!

Now is the time to prepare for the insanity that can overwhelm you if you aren't careful. To make sure you are prepared, I've made a list of 10 ways to get ready to have the best event of your business career!

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Big Announcement: My Long Awaited Project is Finally Ready to Share!

By Lara White

Photography Business Secrets coverI am super excited to announce my newest book, Photography Business Secrets, The Savvy Photographer's Guide to Sales, Marketing and More. This is something I have been working on for many months, and I can't wait to share it with you.

To celebrate, I am offering a complimentary copy of Get Connected: Build Relationships to Drive Your Business + bonuses for you if you pre-order the book, which will be available in less than a month.

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Why You Should Attend WPPI

By Lara White

Why should you attend WPPI 2013?

If you've never been, let me break it down for you. WPPI is in Las Vegas, NV every year and takes place in the MGM Grand. The expo takes place Monday through Wednesday. Some people go and stay more than a full week and some people only come for the vendor expo. It is fully up to you and your schedule. Whichever you choose, you will be inundated with an overwhelming amount of information, fun, deals and TONS of photographer friends you haven't met yet!
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Should You Offer Complimentary Engagement Sessions?

By Lara White

Today's guest post comes from Melanie Shields, and she shares why she thinks  every wedding should have a complimentary engagement session.

Prior to 2008 I didn't offer a complimentary engagement session.  I still remember the date I decided all wedding packages would now include engagement sessions and it was October 6th, 2007.

Once during the bride’s preparations I said, “let’s see your big smile,” she turned to me with a disgusted look on her face and remarked, “we don’t smile.” I think I’m still in shock! I realized I was doing a disservice to my clients by not knowing their needs. I didn't know how they liked to be photographed, poses that worked for them, in this case how they smiled even and what they were truly looking for in their wedding day photographs.

Here are a few reasons why you should consider including complimentary engagement sessions if you don’t already.

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Secrets of a Story Teller: How Does Joe Buissink Compel Couples To Book Him?

By Lara White

This week’s article comes to us from G.E. Masana is a NYC based wedding photographer and author of “Advertise and Sell Your Wedding Photography” published by Marathon Press. His roster of clients have spanned from the Beauty Editor of ELLE to actors, cinematographers, and even a NYC art gallery owner. He was previously was on “The List” of contributing photographers for Martha Stewart Weddings. NYC Wedding Photographer.

When noted wedding photographer Joe Buissink meets with prospective wedding couples, he doesn’t merely sell his service by detailing specifications. In other words, his presentation isn’t about telling couples that he’ll go to the park for bride and groom portraits or that they’ll receive thirty 8x10s in a leather album.

Then again, maybe he does mention some of these specifics… but my point is that’s not what his presentation’s selling.

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