Easter is just around the corner and this is a great time of year to make some extra money running some holiday themed mini-sessions. Here's some tips to get you started.
Mini-sessions are basically a taster of what you would normally offer in a full-blown session. They are designed to be quick and easy, with less time, less work and a lower cost for the client.
You know by now that networking is important right? It's one of the best ways the best way to start your photography marketing, period. In the following video, I share the story of how a single networking event (and my first actually) led to our studio landing the job to photograph a major baseball player's wedding. And that wedding led to us photographing another major baseball player's wedding. Plus a bunch of other weddings actually.
Networking is the foundation of vendor relationships. It's where you have the opportunity to meet and mingle, get to know people outside the hectic event day. Networking can be very powerful when done right. It's why I want you to network for your own business. Attend events, talk to strangers and then follow up. So many great things are in store for your business, but YOU have to get out there and make it happen.
This is the story of how we made it happen-how we launched our wedding photography business. And how networking led to us meeting one of our favorite people in the industry who became one of our biggest fans and supporters. It completely changed the course of our career.
I promised another video soon, here it is. If you enjoy this video, I would LOVE for you to share it. I need that kind of positive reinforcement to keep doing more videos!
If you feel that your business would benefit from more bookings I encourage you to check out my latest ebook, Get Connected: How to Build Relationships to Drive Your Business. It's only $29 right now, it's a-step by-step guide to creating powerful vendor relationships that will lead directly to more bookings for your photography business. It's packed with stories, case studies, examples, tips and as much goodness as I could pack in to 160 pages. From the feedback I've gotten, people who bought the guide last week have ALREADY gotten leads from implementing some of the strategies right away.
Pretty much everyone knows that a blog for your photography business is essential. The biggest problem photographers have with their blogs is updating them regularly.
This is a short except from my upcoming book Get Connected: Build Relationships to Drive Your Business which launches Wednesday, February 15th.
Getting onto the referral list of a local venue or planner can be great for your business. It means that many of the brides booking weddings with that venue or vendor will see your name on a list of trusted wedding professionals. It increases not only your reach, but also your reputation. Most importantly, it shows a bride that you are trusted to do quality work.
But how do you get on a referral list? It depends. Sometimes the stars align, and you find yourself on a venue's referral list with little to no effort. Mostly, though, it takes some work on your part and a lot of patience to get your company on a referral list.
Today I have a surprise for you on the PhotoMint blog. Today's post is actually a video. And it's my first video ever, so I am expecting some MAJOR comment love, OK? OK. A lot of people have been asking about networking and how that can lead to business and booking brides and clients. So this video is about how you can network in order build your business. This video is about networking with other photographers in order to pool your photography marketing resources together. It's a great way to get more business, and who doesn't need a little more of that these days, right?
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