In my previous article we strategized that maximizing profits beats reducing costs.
But a lot of photographers have tunnel vision when it comes to how much their average wedding is worth to them.
One of the things that trips us up are the standard “rules” for determining how much of your sales should go to photography marketing. You’ve probably heard them. I know I’ve heard it said often to earmark 5%. That is, if you want to gross $100,000, for example, that 5% of that ($5000) should go to your marketing.
I think there’s a better way to figure this stuff out.
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Google+ is the social media site that was designed for photographers. It's the best place for photographers to interact with other photographers to learn about and be inspired by photography. But don't think you are going to find your friends and family there. It's not Facebook.
Aside from sheer inspiration, it makes sense to hang out on Google+ if you are a photo educator since that's where your potential customers are. But otherwise it's a bit of a ghost town … so far.
However, even if your target audience is not photographers, a presence on Google+ can still go a long way to help your business.
How? Search engine results.
But before we get to that, let's look at how Google+ works.
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Hello Lovelies!
This week is the official launch of my brand new book: Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More
. Of course, I couldn't be more excited! This project is the culmination of many, many months of hard work. I have tried to pack this book with all my experience, all my best tips, tricks, successes and failures. If you are starting a photography business or want to an inside seat as to how a successful photography business is run, you've got to get this book. To celebrate the launch, we are giving away a couple copies this week.
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Can you believe WPPI is almost here? I am sad to have had to cancel my appearance, due to some unexpected medical issues, but I'm sure you'll have a great time regardless!
Now is the time to prepare for the insanity that can overwhelm you if you aren't careful. To make sure you are prepared, I've made a list of 10 ways to get ready to have the best event of your business career!
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I am super excited to announce my newest book, Photography Business Secrets, The Savvy Photographer's Guide to Sales, Marketing and More. This is something I have been working on for many months, and I can't wait to share it with you.
To celebrate, I am offering a complimentary copy of Get Connected: Build Relationships to Drive Your Business + bonuses for you if you pre-order the book, which will be available in less than a month.
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