Photography Marketing & Sales

Photography Marketing & Sales is the cornerstone to any successful photography business. If you can’t sell your work, you probably aren’t going to make it as a business owner.

Many photographers mistakenly believe that a successful photography business is based on excellent photography skills alone. In order to thrive as a photo business owner, you must focus on sales and marketing. As a wedding photographer, you must learn how to book weddings. Sales is the lifeblood of your business, and marketing is the fuel to feed it. Photography marketing is not something you do once a year, but should be a consistent part of your business approach.

Marketing is something that needs to be built into your yearly plan and worked on throughout the year. It has a single purpose, and that is to bring you leads. Bringing in new clients is part one of sales. The other part of sales is creating new and appealing products to offer to your clients. Not only do they get great enjoyment of the images you have created, you also earn more profit, which helps you stay in business. For wedding photographers, album sales is a big piece of the after sales pie.

How to Book Weddings

There is an art to booking weddings. New clients do not simply walk in the door begging to hire you, no matter how good you are or how strong your reputation is. You have to work for every new client. Marketing will lead to inquiries and leads, but how do you actually turn those leads into booked weddings?

• Get Connected: Build Relationships to Drive Business
• Networking with Photographers
• Getting on Referral Lists: How to Do It

• 24 Tips to Rock Your Client Meetings in Public Spaces
• The Art of the Follow Up
• How to Book Weddings: Don't Use Post-its

• Up-selling: 3 Steps to Doubling Your Profits
• Album Pre-Designs Part 1
• Predesigning Albums Part 2
• Selling Wedding Albums-Tips & Tricks
• Selling a Triple Volume Album

How to Get Published

Have you dreamed of having your work published? Have you had one or two weddings published and want to learn how to get more weddings published? I've written THE guide to getting weddings published, so you will find just about every answer to every question here. What makes editorial submissions such a great marketing strategy is what you do with the feature after you've been published. Learn how to market yourself using your own editorial features.

• Want to Learn How to Get Published? Get a free 55 page photography ebook: Get Published: A Guide for Wedding Photographers
• You've Got Press: 16 Different Ways to Get the Word Out

Facebook & Social Media for Photographers

Social media marketing for photographers is in its own category because the tools and strategies used are very specific to online marketing.

• Facebook: 14 Ways to Promote Your Page
• 55 Smart Web Ideas for Photographers 
• Facebook Marketing: Make the Most of It
• Getting Started with Facebook & Twitter
• Responding to Negative Criticism on Yelp, Facebook etc. 

How to Become a High End Photographer

Being a high-end wedding photographer is not for everyone, and it is certainly not as glamorous as it looks. If you think this is the right fit for your studio, learn some of the insider secrets to doing it well.

• Networking with High End Wedding Planners
• High End Bride-The Pros
• High End Bride-The Cons
• Pre-designing Albums
• How to Get Referrals
• Networking with Photographers

Photography Marketing Strategy

Download this great little freebie to avoid key mistakes and get more clients.

Marketing is one of the most important factors for determining the success of your studio. If you want to stay in business, you must master the art of marketing. Networking and vendor relationships and referrals are some of the very best marketing you can do as a photographer. Learn how to do it:

• 11 Ways to get Free Photography Marketing
• Networking with Photographers
• Photography Marketing with Pinterest
• Annual Retreat to Plan Marketing
• Don't Make this Wedding Marketing Mistake
• 8 Killer Marketing & Strategy Tips
• Staying Competitive in this Market
• Holiday Print Promotion

Sales Strategy

Learn key strategies to book more brides and more weddings. As your studio grows, naturally you'll want to increase your ability to book weddings.

• How to Book More Weddings
• 3 Steps to Doubling Your Profits

Bridal Show Marketing

Bridal shows can work for photographers, although it's not my most highly recommended strategy. If you are going to do it, here's how.

• Bridal Shows for Photographers