This is part 2 of album predesign. If you missed part 1, find that here: Predesigning Albums.
The most important thing to remember is to minimize frustration on the client’s side. Bottom line is you have to manage their expectations and plant the seeds early on in the sales process so they understand they will have the opportunity to buy more products. Too many photographers offer packages and leave the clients believing that the package is “complete” as is, and wonder why they don’t get many after sales.
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Photographers have it tough. It’s a craft that doesn’t pay well, and if you aren’t good with business or sales, it can be difficult to stay in business. One of the most important factors in our success has been our after sales. Unlike new bookings, where you have to invest a lot of time and money to gain new clients, with after sales your audience is already in place. They’ve already proved they are willing to spend money on your services, so why not enhance their experience with products they will enjoy?
We offer a lot of different types of add on products but additional album pages have been our best performer. Of course, it depends on your clients, your pricing and your market, but as a point of reference, our album predesign sales for the year have ranged from $29,000-$60,000 per year since 2006. Is it worth it? I think the numbers speak for themselves.
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