album sales

8 Killer Marketing & Strategy Tips for Your Photography Business

This is a collection of some of our very best tips for wedding marketing, business strategy and adding more profit to your business.

Several years ago we discontinued paper proofs with wedding packages. Since the packages do include digital files, clients don’t need both. This saves us 10-15k annually and at least a couple of trees.

Album Predesigns: Manage Client Expectations

This is part 2 of album predesign. If you missed part 1, find that here: Predesigning Albums.

The most important thing to remember is to minimize frustration on the client’s side. Bottom line is you have to manage their expectations and plant the seeds early on in the sales process so they understand they will have the opportunity to buy more products. Too many photographers offer packages and leave the clients believing that the package is “complete” as is, and wonder why they don’t get many after sales.