book brides

This is a short except from my upcoming book Get Connected: Build Relationships to Drive Your Business which launches Wednesday, February 15th.

Getting onto the referral list of a local venue or planner can be great for your business. It means that many of the brides booking weddings with that venue or vendor will see your name on a list of trusted wedding professionals. It increases not only your reach, but also your reputation. Most importantly, it shows a bride that you are trusted to do quality work.

But how do you get on a referral list? It depends. Sometimes the stars align, and you find yourself on a venue’s referral list with little to no effort. Mostly, though, it takes some work on your part and a lot of patience to get your company on a referral list.

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The Secret to Creating the Photography Business of your DreamsHow’s business going for you? How many bookings do you have lined up for next year? There are many different areas of your business to focus on: improving your photography, redesigning your website, getting a new brochure, making better sample albums, pricing, your Facebook page and so forth.

For most wedding photographers, it comes down to one thing-bookings. If you don’t have enough wedding bookings for 2012, you won’t survive the year.
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