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I‘ve been getting a lot of questions and interest in the lead tracking and follow up system for photographers, so I've put together a video to explain the process a bit more. This pretty much covers the blog post a few weeks back that talks about the lead tracking system, so if you want to see a video about that strategy, this is for you. This system works great for both portrait studios as well as wedding photographers. It's all about keeping yourself organized with your client leads so you can book more clients.
Let me ask you a question. How do you keep track of your leads? Please God don't say post-its. Or random slips of paper. You do have a lead tracking system, right? If your answer is “not really” or you aren't sure, then read on Photographer. Let me help you out on this one.
I know what you are thinking, I really do. If she wants you, she'll book you, right? Wrong.
Today we are talking about how to book weddings. You know by now that you need to invest time and effort into marketing; marketing is what gets your phone to ring and email inquiries coming in. Having an email follow up is critical if you are a wedding photographer.
Once you've gotten a wedding lead, you need to stay focused and do everything you can to book a consultation with the bride. Everything you do after you get an initial inquiry for a wedding is called follow up.
You need a system for keeping track of your leads that you can easily maintain, so that leads don’t slip through your fingers and get booked by someone more on top of their leads and consultations.
Your work is probably awesome, I get that. You want to be cool and laid-back, not a pushy sales person. If they want to book you, they will, right? And if there is only you and one other option within 25 miles, you can probably afford to go with a laid back, “let them come to me when they are ready” approach.
I‘ve been getting a lot of questions and interest in the lead tracking and follow up system for photographers, so I've put together a video to explain the process a bit more. This pretty much covers the blog post a few weeks back that talks about the lead tracking system, so if you want to see a video about that strategy, this is for you. This system works great for both portrait studios as well as wedding photographers. It's all about keeping yourself organized with your client leads so you can book more clients.
