Do you often wonder what it is about those “rock star photographers” that makes everyone want to work with them? What is it they do? How do they create that kind of image for themselves? And most importantly, what will it mean for your photo business?
There are some very tangible benefits to creating an aura around your photography brand. Once you build up a certain reputation, you will find that people want to work with you. Instead of chasing down business, it comes to you. It’s great knowing that you are able to raise your rates consistently and you can still get the number of bookings you want. So, the big question is, how do you do it?
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Once the holidays are over, wedding photographers tend to get a flood of inquiries. It’s a combination of people getting engaged over New Year’s and the holidays, as well as people that have been engaged for some time, and with the start of the New Year a feeling of “betting get going on the wedding planning” starts to take over.
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With 2012 literally right around the corner, it’s time to think about your goals for your business next year. What do you want to accomplish? What do you need to achieve in order to make the coming year work for you?
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Tips for Wedding Show Photography Booths
Wondering about how to do effective photography marketing at bridal shows? We built our business on bridal shows, so we know how to get the most out of them. It’s all in the planning. Here are 7 bridal show tips to have the best bridal show experience this year. By spending time getting ready for the bridal show, you are going to have better results. Here’s how:
1.Try to avoid being next to a cake booth (you cannot compete with free cake, and then you’ve got sticky fingers pawing your albums. Other booths to try to stay away from are the chain tuxedo rental places. They often bring a ‘team’ of 5-10 people that literally snatch people away as they are coming down an aisle, and your booth gets completely passed over-not good at all. Same thing with a newbie DJ blasting music-people avoid that like the plague, and if your booth is next door, you’ll be passed up too as people rush past to get away from the noise.
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Each year, we take time away from the day to day operations of running the studio in order to reflect on our successes and our challenges. We take a deeper look at what has worked for us and why. Then we look at what hasn’t worked and examine our challenges and struggles in greater detail, looking for ways that we can improve things in the following year.
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