Let me ask you a question. How do you keep track of your leads? Please God don’t say post-its. Or random slips of paper. You do have a lead tracking system, right? If your answer is “not really” or you aren’t sure, then read on Photographer. Let me help you out on this one.
I know what you are thinking, I really do. If she wants you, she’ll book you, right? Wrong.
Today we are talking about how to book weddings. You know by now that you need to invest time and effort into marketing; marketing is what gets your phone to ring and email inquiries coming in. Having an email follow up is critical if you are a wedding photographer.
Once you’ve gotten a wedding lead, you need to stay focused and do everything you can to book a consultation with the bride. Everything you do after you get an initial inquiry for a wedding is called follow up.
You need a system for keeping track of your leads that you can easily maintain, so that leads don’t slip through your fingers and get booked by someone more on top of their leads and consultations.
Your work is probably awesome, I get that. You want to be cool and laid-back, not a pushy sales person. If they want to book you, they will, right? And if there is only you and one other option within 25 miles, you can probably afford to go with a laid back, “let them come to me when they are ready” approach.
A lot of photographers ask me how to book weddings. It’s one of the top problems faced by most wedding photographers. Photography marketing tends to be a big black hole that sucks up money without giving much of anything back.
Where does our business come from? Today I’m going to share with you a story about how we get bookings and clients for the amazing weddings we are so fortunate to be able to document. First, I have to let you in on a little secret. Most of our wedding business comes from venue referrals. 75% to be exact. Interested? I bet. Read on for the juicy details.
When it comes to marketing, what is your secret weapon that gets you dozens of new weddings each year? Ponder this concept for a moment. What’s really working for your business? Hmm. Not sure huh? OK, well I tell you what. I’m going to introduce you to one of the secret weapons in our vault of high performing photography marketing tactics. And it’s not advertising in the traditional sense.
Sample albums are a VERY effective part of our strategy. We create these for many of our best weddings and all the vendors we would like to get more referrals from. I’m going to explain our process in detail.
With 2012 literally right around the corner, it’s time to think about your goals for your business next year. What do you want to accomplish? What do you need to achieve in order to make the coming year work for you?
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