content marketing

Katie Humphreys This article is by guest blogger Katie Humphreys. She's co-founder and Chief Action Officer of MatchStick Strategies. As a photographer herself, she loves working with other photographers to reach their business goals using content marketing.

No matter how long you’ve been in business, you rely on word of mouth and your marketing efforts to book enough jobs to sustain your business year after year. But it’s not enough to just book any client…you want to attract the right client!

Because when you spend more time strategically working to attract the right client, you end up spending less time (if any at all) dealing with the hassle that comes from the wrong clients and more time building relationships with clients you adore. It’s a win win.

So what’s the secret to attracting the right clients to your photography business? READ MORE