Google+ is the social media site that was designed for photographers. It's the best place for photographers to interact with other photographers to learn about and be inspired by photography. But don't think you are going to find your friends and family there. It's not Facebook.
Aside from sheer inspiration, it makes sense to hang out on Google+ if you are a photo educator since that's where your potential customers are. But otherwise it's a bit of a ghost town … so far.
However, even if your target audience is not photographers, a presence on Google+ can still go a long way to help your business.
How? Search engine results.
But before we get to that, let's look at how Google+ works.
