holiday photography sales

Holiday IncomeWe could all use a little extra cash around the holidays, right?

For the past couple of years we have offered a holiday print sale promotion to our clients, and the response has been very positive. It’s really easy to do and doesn’t take too much time to implement.

Here’s the sale in a nutshell: right around thanksgiving we send out an email to clients letting them know about a 2-1 holiday sale. The key is to really promote it. If you don’t send out a series of 4+ emails about it, the sale probably won’t be nearly as effective. As the sale comes to a close, you need to send out those last minute reminders, ‘Last 24 hours’ type of emails in order to maximize your sales.