I'm very pleased to announce our latest ebook on building vendor relationships. Learn everything you need to build a thriving business and create a source of continuous leads.
Get Connected: Build Relationships to Drive Your Business is the essential career-building resource for wedding and event photographers. Discover the techniques top industry pros use to land gigs, increase earnings and maintain a steady income. Whether you're new to the industry or just looking to build a better business, “Get Connected” can show you how to position yourself for success.
With a special emphasis on networking and relationship building, “Get Connected” reveals the multitude of tools available to the photographer for building relationships, increasing awareness and achieving an in-demand status.
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This is a short except from my upcoming book Get Connected: Build Relationships to Drive Your Business which launches Wednesday, February 15th.
Getting onto the referral list of a local venue or planner can be great for your business. It means that many of the brides booking weddings with that venue or vendor will see your name on a list of trusted wedding professionals. It increases not only your reach, but also your reputation. Most importantly, it shows a bride that you are trusted to do quality work.
But how do you get on a referral list? It depends. Sometimes the stars align, and you find yourself on a venue's referral list with little to no effort. Mostly, though, it takes some work on your part and a lot of patience to get your company on a referral list.
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How's business going for you? How many bookings do you have lined up for next year? There are many different areas of your business to focus on: improving your photography, redesigning your website, getting a new brochure, making better sample albums, pricing, your Facebook page and so forth.
For most wedding photographers, it comes down to one thing-bookings. If you don’t have enough wedding bookings for 2012, you won't survive the year.
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A lot of photographers ask me how to book weddings. It's one of the top problems faced by most wedding photographers. Photography marketing tends to be a big black hole that sucks up money without giving much of anything back.
Where does our business come from? Today I'm going to share with you a story about how we get bookings and clients for the amazing weddings we are so fortunate to be able to document. First, I have to let you in on a little secret. Most of our wedding business comes from venue referrals. 75% to be exact. Interested? I bet. Read on for the juicy details.
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Once the holidays are over, wedding photographers tend to get a flood of inquiries. It's a combination of people getting engaged over New Year's and the holidays, as well as people that have been engaged for some time, and with the start of the New Year a feeling of “betting get going on the wedding planning” starts to take over.
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