Last year was not easy for you, businesswise. I know you’d like to do things differently this year. A fresh start, a new path. And the timing—now—couldn’t be better, right?
Running a photography business is hard work. It was supposed to be easy; what is it they say about doing what you love? The money will follow? Not quite. No one tells you how hard it’s going to be. You’ve got a great product and not enough clients.
How’s business going for you? How many bookings do you have lined up for next year? There are many different areas of your business to focus on: improving your photography, redesigning your website, getting a new brochure, making better sample albums, pricing, your Facebook page and so forth.
For most wedding photographers, it comes down to one thing-bookings. If you don’t have enough wedding bookings for 2012, you won’t survive the year.
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A lot of photographers ask me how to book weddings. It’s one of the top problems faced by most wedding photographers. Photography marketing tends to be a big black hole that sucks up money without giving much of anything back.
Where does our business come from? Today I’m going to share with you a story about how we get bookings and clients for the amazing weddings we are so fortunate to be able to document. First, I have to let you in on a little secret. Most of our wedding business comes from venue referrals. 75% to be exact. Interested? I bet. Read on for the juicy details.
When it comes to marketing, what is your secret weapon that gets you dozens of new weddings each year? Ponder this concept for a moment. What’s really working for your business? Hmm. Not sure huh? OK, well I tell you what. I’m going to introduce you to one of the secret weapons in our vault of high performing photography marketing tactics. And it’s not advertising in the traditional sense.
Sample albums are a VERY effective part of our strategy. We create these for many of our best weddings and all the vendors we would like to get more referrals from. I’m going to explain our process in detail.
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