how to get more bookings

Getting on the Coveted Referral List

This is a short except from my upcoming book Get Connected: Build Relationships to Drive Your Business which launches Wednesday, February 15th.

Getting onto the referral list of a local venue or planner can be great for your business. It means that many of the brides booking weddings with that venue or vendor will see your name on a list of trusted wedding professionals. It increases not only your reach, but also your reputation. Most importantly, it shows a bride that you are trusted to do quality work.

But how do you get on a referral list? It depends. Sometimes the stars align, and you find yourself on a venue's referral list with little to no effort. Mostly, though, it takes some work on your part and a lot of patience to get your company on a referral list.

Photography Marketing: In Search of the Holy Grail

If you have been on a never-ending search to find the perfect photography marketing method that is actually going to work this time, read on to learn how we book 75% of our weddings. If you have struggled with marketing, spent money on ads that were a total flop and you NEED to start making money soon, read on.

One of the most common questions I get from photographers is how to get more bookings. It's a common problem that we all have to deal with. Brides don’t just walk through the door every day, checks in hand. With wedding season firmly behind us, we are staring down slow season (AKA “broke” season and “low-on-cash” season) and trying to figure out what to do with our time and how to finally get ahead this year. You know you need to do something about sales and marketing. But what, exactly? Get more bookings! Yes, the end result you are looking for is more bookings, but how-now THAT'S the question.