Let me ask you a question. How do you keep track of your leads? Please God don’t say post-its. Or random slips of paper. You do have a lead tracking system, right? If your answer is “not really” or you aren’t sure, then read on Photographer. Let me help you out on this one.
I know what you are thinking, I really do. If she wants you, she’ll book you, right? Wrong.
How’s business going for you? How many bookings do you have lined up for next year? There are many different areas of your business to focus on: improving your photography, redesigning your website, getting a new brochure, making better sample albums, pricing, your Facebook page and so forth.
For most wedding photographers, it comes down to one thing-bookings. If you don’t have enough wedding bookings for 2012, you won’t survive the year.
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