how to price photography

photography pricing guide by TofuriousHow to price photography is the number one thing I am asked about from photographers. So in light of that, I have put together a review on a photography pricing guide by Lawrence Chan, also known as Tofurious. Let me just start off this review with letting you know I highly recommend this ebook for wedding photographers (obviously, or I would not be promoting it!). If you are trying to figure out how to price your packages, you will find a lot of guidance in here.

The advice and strategy works for both emerging photographers trying to figure out how to price photography from the get-go as well as established professionals with pricing already in place, but considering some changes.

What is different about this pricing guide is that instead of providing you with pricing formulas, it delves into the psychology of pricing and putting packages together in a way that creates the desired effect. Let's get straight to it, shall we?


PhotoMint photography pricingThis article is inspired from my talk at the Sonoma/Napa Pug group last week. I gave a presentation on upselling photography products and pre-designing albums, and the conversation naturally meandered towards pricing and package models. I thought you might appreciate discussing this as well.

Should you offer one set price or packages? How can you know which model is going to be the best for your business? It depends. There is no simple answer-your business is unique and you need to find a solution that works with your selling style and will allow you to be profitable and stay in business. What works for me is not necessarily going to work for you. Your location, competition, style, price bracket, and sales skills all factor into this decision.