pareto principal

This week's article comes to us from G.E. Masana is a NYC based wedding photographer and author of “Advertise and Sell Your Wedding Photography” published by Marathon Press. His roster of clients have spanned from the Beauty Editor of ELLE to actors, cinematographers, and even a NYC art gallery owner. He was previously was on “The List” of contributing photographers for Martha Stewart Weddings. NYC Wedding Photographer.

“I'm starting a wedding photography business. How do I get my name out there?” Should I be on or is better? Should I do bridal shows or not? What kind of business cards should I use? What should I say? Should I take out an ad or…?”