Even though more than 600 million people use Facebook, there's still a lot of confusion over using a fan page to promote your business. Most people know that fan pages are there. They just don't have a clue how to set one up or what to do with it when they do.
Give visitors a reason to Like your fan page: Your goal is to get visitors to Like your fan page so they can see your updates in your news stream. Then you want to provide some really great content so they'll want to share it with their friends.
