Today I'd like to introduce Christina Gressianu, this week's guest blogger. Christina is an award-winning photographer, whose work can be seen in publications such as The Knot. Her success required a merging of photography skills with brand-building expertise, honed in the world of New York City ad agencies. Christina is also the author of Zap the Gap, a guide to building a brand the closes the gap between your business and the hearts of your customers. PhotoMint readers, please give Christina a warm welcome by sharing your thoughts in the comments below.
Photography for me is one part about making the best work I can, and the other part about getting it as visible as possible. Once I started being in business as a photographer, a third part entered the mix… the part called making money. So I make great work, get as many eyeballs on it as I can and convert those eyeballs into paying clients. The Internet is beautiful for the eyeballs part.
