If your calendar is not completely booked up yet, you are not done with marketing. Maybe you haven’t gotten started yet. That’s OK. We can fix that. Here are 11 great ways to get some marketing mileage when you’ve got zero budget for marketing.
Some of these ideas are quick and easy and others are more of a long term strategy that you should start now and will build up steam over time. Let’s get to the good stuff, shall we?
Here’s a quick roundup of some of the ways to promote your upcoming magazine or wedding blog feature. If you aren’t sure how to go about getting your work published, check out our free guide on getting published.
Tip 1: Invest in a scanner so you can make pdfs of your features. This makes it easy to get the feature on your blog.
Tip 2: Send the bride, planner and venue a copy of the magazine so they can share it with friends, family and potential clients.
In the past we’ve talked about the idea of an annual retreat for your photography studio. Are you going to do it? Don’t know where to start? Here some things you can do to prepare for your annual retreat. The more preparation, the more you’ll get out of it. Actually, this is just good to do at the end of each business year if you want to grow your studio. In order to see more clearly how things are going with your business, you need to take a step back from the day to day operations, and conduct a higher level review of your studio from top to bottom.
Networking is one of the best things you can do for your business, period. People like doing business with people. It’s a low cost way to market your photography business, and if you put your heart into it, it will pay off in a huge way. We have tried many, many different methods of wedding marketing, and networking is one of the very best, especially if you are trying to break into the high end weddings market.
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