This week's article comes from Melanie Shields, a wedding and portrait photographer from Ottawa, Canada. After graduating from Algonquin College’s Photography Program in 2003 she worked in fashion publications but found her true passion in wedding photography. She photographs 25 weddings a year and countless portrait sessions. Her work has been featured on Weddingbells.ca, Ottawa Wedding Magazine and other publications.
Group buying sites became increasingly popular about two years ago and started multiplying rapidly making the allure of quick money and promise of new paying customers who want your service appealing to small and large businesses. They guarantee paying customers who have purchased your gift voucher, but here is why this doesn't work for photographers. Although it may have seemed like a good idea when group buying sites such as Groupon, LivingSocial, TeamBuy and Dealfind just to name a few, came along to promote your business I feel the photography industry has realized how it is hurting our trade.
If you have been on a never-ending search to find the perfect photography marketing method that is actually going to work this time, read on to learn how we book 75% of our weddings. If you have struggled with marketing, spent money on ads that were a total flop and you NEED to start making money soon, read on.
