This article is inspired from my talk at the Sonoma/Napa Pug group last week. I gave a presentation on upselling photography products and pre-designing albums, and the conversation naturally meandered towards pricing and package models. I thought you might appreciate discussing this as well.
Should you offer one set price or packages? How can you know which model is going to be the best for your business? It depends. There is no simple answer-your business is unique and you need to find a solution that works with your selling style and will allow you to be profitable and stay in business. What works for me is not necessarily going to work for you. Your location, competition, style, price bracket, and sales skills all factor into this decision.
