3 Keys to Successful Portrait Sales
In order to have successful portrait sales, you must do in person sales. I know, I know, no one loves this idea at first. It's not as easy as emailing a link, but the tremendous increase you'll see in profits and client satisfaction is well worth the time. The key to successful portrait sales is a 3 step process that starts before you schedule the session. All three sessions should be scheduled at the same time, so it locks that time in for both you and the client.
Planning Session
The process begins with an in-person planning session. The purpose of this session is to educate your client on how to get the most from their session, discuss clothing, location and activity options, and most importantly, get a sense for what finished products they are interested in. By going over the product options you offer and seeing what they are interested in, this gives the client time to consider the price and imagine the piece in their home. Think of it as “planting the seeds for the sale.”
In my previous article we strategized that maximizing profits beats reducing costs.
As photographers, it's our job to sell our services and convince clients that our artistic abilities and products have a value worth paying a premium for. It's important in creating a strong brand based on value, instead of a brand that is perceived to be “cheap.” How do we do that? How can we create the message of value for our services?
If you have been on a never-ending search to find the perfect photography marketing method that is actually going to work this time, read on to learn how we book 75% of our weddings. If you have struggled with marketing, spent money on ads that were a total flop and you NEED to start making money soon, read on.
