top wedding photographers

Photography Marketing: In Search of the Holy Grail

If you have been on a never-ending search to find the perfect photography marketing method that is actually going to work this time, read on to learn how we book 75% of our weddings. If you have struggled with marketing, spent money on ads that were a total flop and you NEED to start making money soon, read on.

One of the most common questions I get from photographers is how to get more bookings. It's a common problem that we all have to deal with. Brides don’t just walk through the door every day, checks in hand. With wedding season firmly behind us, we are staring down slow season (AKA “broke” season and “low-on-cash” season) and trying to figure out what to do with our time and how to finally get ahead this year. You know you need to do something about sales and marketing. But what, exactly? Get more bookings! Yes, the end result you are looking for is more bookings, but how-now THAT'S the question.

How to Look Like a Rock Star Photographer (Even When You Aren’t One)

Do you often wonder what it is about those “rock star photographers” that makes everyone want to work with them? What is it they do? How do they create that kind of image for themselves? And most importantly, what will it mean for your photo business?

There are some very tangible benefits to creating an aura around your photography brand. Once you build up a certain reputation, you will find that people want to work with you. Instead of chasing down business, it comes to you. It's great knowing that you are able to raise your rates consistently and you can still get the number of bookings you want. So, the big question is, how do you do it?