This is a collection of some of our very best tips for wedding marketing, business strategy and adding more profit to your business.
- Several years ago we discontinued paper proofs with wedding packages. Since the packages do include digital files, clients don’t need both. This saves us 10-15k annually and at least a couple of trees.

Win a copy of "Get Connected: Build Relationships to Drive Your Business"
Want to win a copy of the ebook featuring the best photography marketing tactics available to keep your calendar booked?
Get Connected: Build Relationships to Drive Your Business is all about vendor relationships and how to build them from the ground up. It explains what networking is and how to do it. How to get on referral lists. How to design sample albums that get picked up. How to create partnerships with vendors. How to get referred by venues, planners and designers. In a nutshell, how to get bookings. We are giving away two copies a day for the rest of the week. Interested in how can you win a copy?
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Last year was not easy for you, businesswise. I know you’d like to do things differently this year. A fresh start, a new path. And the timing—now—couldn’t be better, right?
Running a photography business is hard work. It was supposed to be easy; what is it they say about doing what you love? The money will follow? Not quite. No one tells you how hard it’s going to be. You’ve got a great product and not enough clients.
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I’m very pleased to announce our latest ebook on building vendor relationships. Learn everything you need to build a thriving business and create a source of continuous leads.
Get Connected: Build Relationships to Drive Your Business is the essential career-building resource for wedding and event photographers. Discover the techniques top industry pros use to land gigs, increase earnings and maintain a steady income. Whether you’re new to the industry or just looking to build a better business, “Get Connected” can show you how to position yourself for success.
With a special emphasis on networking and relationship building, “Get Connected” reveals the multitude of tools available to the photographer for building relationships, increasing awareness and achieving an in-demand status.
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This is a short except from my upcoming book Get Connected: Build Relationships to Drive Your Business which launches Wednesday, February 15th.
Getting onto the referral list of a local venue or planner can be great for your business. It means that many of the brides booking weddings with that venue or vendor will see your name on a list of trusted wedding professionals. It increases not only your reach, but also your reputation. Most importantly, it shows a bride that you are trusted to do quality work.
But how do you get on a referral list? It depends. Sometimes the stars align, and you find yourself on a venue’s referral list with little to no effort. Mostly, though, it takes some work on your part and a lot of patience to get your company on a referral list.
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