Today we are talking about how to book weddings. You know by now that you need to invest time and effort into marketing; marketing is what gets your phone to ring and email inquiries coming in. Having an email follow up is critical if you are a wedding photographer.
Once you've gotten a wedding lead, you need to stay focused and do everything you can to book a consultation with the bride. Everything you do after you get an initial inquiry for a wedding is called follow up.
You need a system for keeping track of your leads that you can easily maintain, so that leads don’t slip through your fingers and get booked by someone more on top of their leads and consultations.
Your work is probably awesome, I get that. You want to be cool and laid-back, not a pushy sales person. If they want to book you, they will, right? And if there is only you and one other option within 25 miles, you can probably afford to go with a laid back, “let them come to me when they are ready” approach.
