wedding photography pricing

If you are just starting to think about setting up a photography business, read this interview style Q & A to get some insight from seasoned pro Lara White. To learn more about the business I am discussing, check out Geoff White Photographers. Let’s dive right in to the questions.

Q: When you say all packages come with digital negatives…what does that mean exactly?  Is that a fancy way of saying a photo dvd?

A: Digital negatives are in place of film negatives. I would expect a photo DVD to be for Facebook or otherwise very small files. All our wedding packages include the wedding day digital negatives in both high and low resolution, and we factor that into the cost. We designed our pricing so that we get paid on the front end. We do sell prints, but that has never been our strength. We designed packages as a front end model instead of a low hourly fee to start with the profit coming in on the back-end, traditionally through print sales.