It's true that most couples have a budget in mind when planning their wedding, so they're likely to shop around. And wedding photography can be a competitive business. If you want to beat out your competition and still make a profit, sell your client on the experience you're going to offer, not your price.
Most women start dreaming about fairy tale weddings when they're little girls and their dreams just keep getting bigger and bigger. It's going to be the most important day in their life and they're more concerned about the results than they are the price tag.
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